Thursday, 14 June 2012

Italians in the Louvre. Salvatore Ferragamo Resort 2013 Collection, First Fashion Show that took place inside the museum.




Ferragamo is now the first fashion house that held a runway show 
inside the legendary Louvre Museumwhich was followed with a dinner inside the iconic Pyramid.

Salvatore Ferragamo Resort 2013 Collection, 
which is Massimiliano Giornetti’s 2nd Resort Collection for the house, 
was presented with a runway show on a 120 meters runway 
that was laid along the archways of the Pavillon Denon of the Louvre on the June 12.

Photo Courtesy Salvatore Ferragamo  


The mirror effected, narrow, extra long runway with the grey shadows of the arches 
resembled a river that is flowing from the past to the future, which was the most important characteristic of the show. 
Launching the collection in a museum also attributed each piece a meaning of artwork.


It was not that much hard for Ferragamo to grant the privilege of being the first fashion house 
to present a runway show inside the Louvre as the house is currently sponsoring 
the exhibition “La Sainte Anne, Leonardo da Vinci’s Ultimate Masterpiece” 
where the magnificent Leonarda da Vinci’s final masterpiece “The Virgin and Child With Sainte Anne” 
is exhibited after its renovation. The exhibition is on view until the June 25.

It was also so meaningful that an Italian Fashion House is the first to represent a runway show inside the Louvre. 
It is well known that the most popular masterpiece of the museum is also Italian Leonardo da Vinci’s “Mona Lisa” 
which is may be the most famous Italian art piece.  

Photo Courtesy Salvatore Ferragamo
Photo Courtesy Salvatore Ferragamo
Photo Courtesy Salvatore Ferragamo
Photo Courtesy Salvatore Ferragamo
Photo Courtesy Salvatore Ferragamo


The Collection was so Salvatore FerrogamoPure Chic at a glance with stunning details of high craftsmanship. 
The most elegant tones of beiges and powdery pinks are used with amazing leather and nappa details that fits the reputation of the house. 
The collection makes you feel the real luxury, which is Salvatore Ferragamo’s most remarkable characteristic. 
The Western-Indian inspired collection has two main messages: Freedom and Power. 
Simply elegant is also another keyword of the collection, which is a must of a Collection Croisière
Each piece is completed with great details but never exaggerated at all 
that makes all pieces timeless masterpieces of elegance.





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