Italian Luxury by Dolce & Gabbana: The New Italian Swiss-Mades

Photo Courtesy Dolce & Gabbana 

As a symbol of elegance, watches are one of the most important 

and may be the most important accessories especially for men.

In the market that is dominated by the ‘Swiss Made’ Companies, 

it is really hard for the designers to get the balance between 

the seasonal trends and the expectations.

Although many of the designers launched Swiss Made Watch collections, 

only a few of them succeed to get their products accepted 

as real timepieces but not designer accessories.

Photo Courtesy Dolce & Gabbana

After launching their Jewellery collection in 2011 

Dolce & Gabbana is now launching the very elegant and timeless 

Swiss Made Watch Collection for men. 

It was the right time for the Dolce & Gabbana to launch the collection 

as the timepieces are must haves of an haute joaillerie collection 
and also it seems that the collection will be successful
as the watches are beyond being designer watches
but really elegant Swiss Made Masterpieces. 

The collection that comprises 52 pieces 

doesn’t have an intention of being trendy 

but it is obvious that the timepieces are designed to be 

real masterpieces to complete elegant styles.

The Swiss Made Collection has three lines. 

The DG7 is the classic line that expresses the idea behind the collection: 

refined elegance. 

The DS5 is the more dynamic line, 

where the watches are fortified with chronometers and chronographs 

to meet the sporty needs 

and the DG7 Gems is the line 

that the watches are embellished with gemstones 

to emphasize the idea of the refined luxury.

A DG7 Line Watch
Photo Courtesy Dolce & Gabbana

A DS5 Line Watch
Photo Courtesy Dolce & Gabbana

A DG7 Gems Line Watch
Photo Courtesy Dolce & Gabbana

The faces of the ad campaign for the collection will be 

David Gandy for the DG7, 

Adam Senn for the DS5 and 

Enrique Palacios for the DG7 Gems.

Photo Courtesy Dolce & Gabbana

The collection will be available at the selected Dolce & Gabbana Stores 

from the 18^th of June.